After controversy, UMD scraps new ‘Champ’ mascot; sets up costume committee

DULUTH, MN -- After feedback from alumni and students, the University of Minnesota-Duluth has decided to scrap its new “Champ the Bulldog” mascot and announced plans for a new costume committee.

The update came in an online announcement from the school Tuesday.

Last week on Thursday, UMD debuted an updated look for its Champ mascot, featuring a gold costume that the university says better reflected current Champ logos around campus.

However, not everyone was thrilled with the change. One student even started a petition to change the mascot back, collecting hundreds of signatures.

“We have heard from our students, alumni, fans, and supporters over the last few days and appreciate all of the passion for and loyalty to Champ. The previous UMD Champ mascot will return for the current school year,” school leaders wrote.

The process to update Champ began in 2021.

Moving forward, Bulldog Athletics plans to work with University Marketing and Public Relations and a committee to gather input and examine several concepts for the Champ costume.

“This committee will be tasked with helping select a new Champ that honors the rich history and tradition of the Champ mascot, considers modern enhancements like cooling features for the safety of the performer, and aligns with our maroon and gold brand. In addition to the committee, there will be opportunities for members of the campus and community to participate in the selection process,” UMD leaders wrote.

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